© World Health Organization 2006
Tobacco control strategy planning is a series of guides developed by the American Cancer Society and the International Union Against Cancer, and adapted into Arabic by the World Health Organization. Each guide in this series takes readers through a set of strategic planning questions that address specific challenges in tobacco control advocacy.
This first guide, Strategy planning for tobacco control advocacy, takes nongovernmental organization planners through the process of developing long- and short-term national strategic plans with an emphasis on media advocacy. This guide includes ideas for targeting an audience, developing a message and getting the media to deliver that message.
