Tobacco industry tactics and plans to undermine tobacco control efforts

© World Health Organization 2012

This document aims to expose the varied attempts used by tobacco companies to undermine the work of international organizations and governments in reducing the increase in tobacco use, an epidemic deadlier than history’s most destructive wars. Attention is not only being drawn to their attempts but also to the efforts and innovative initiatives being used to counter their tactics and pursue the goal of a healthy, smoke-free world.